Canned beer scores a goal

The Concept

La Nébuleuse wishes to encourage the consumption of beer in cans. Indeed, it is better for conservation and allows great mobility thanks to a compact format. Prior to the World Cup, La Nébuleuse wanted to create a campaign to support the Swiss team, while using this platform to highlight the benefits of beer in cans. The campaign therefore got named 'SwitzerlandCan'. In order to create a relevant link with craft beer, we made use of the gastronomic culture of each nation. This idea expressed itself in the form of suggestions combining a dish and a beer for each game, also called food-pairing.